Our ambassadors

Josie Ash – Daring to Dream Ambassador

My name is Josie, and I’m incredibly proud and excited to be joining the Daring to Dream charity as an ambassador. This charity is very close to my heart, as it helps to continue the legacy of one of my best friends, Amy Penn.

For anyone who knew Amy, she was a kind, thoughtful, and remarkable person who touched the lives of so many. She was deeply passionate about supporting people with physical illnesses and understood the vital role that emotional health and wellbeing play in their lives.

I’m truly honoured to be able to contribute to this meaningful work and to support the charity in achieving its goals.

Josie is a Designs Team Manager at the Intellectual Property Office in Newport.

Hamed Amiri – Daring to Dream Ambassador

Being an ambassador for Daring to Dream is something that means a great deal to me because I’ve seen how important emotional health is, especially in moments when families are facing serious illness.

When my brother Hussein was in hospital, it wasn’t just about treatment. It was the emotional impact on all of us, the conversations, the waiting, and the uncertainty. Those are the moments that stay with you. Hussein himself was an NHS Board Member, and his focus was on improving the experience for young patients, something he cared deeply about.

What Daring to Dream is doing by creating spaces for families to talk and process what they are going through is incredibly powerful. It reflects that same belief that health is not just physical, it is emotional too.

For me and my brother Hessam, this is personal. Being part of this allows us to continue that mission in our own way, using our story and our voice to support others and raise awareness in a meaningful way.

Hamed Amiri is a technical analyst, enabling innovation, AI and strategic demand. He is also an author – The Boy with Two Hearts – and a speaker.

Hessam Amiri – Daring to Dream Ambassador

Becoming an Ambassador for Daring to Dream feels like a natural continuation of a journey our family has lived firsthand.
When Hussein was in hospital, I witnessed how much the emotional side of illness mattered — not just for him, but for all of us waiting, hoping, and holding it together beside him.

The NHS gave our family so much, and even in those moments where there was no dedicated space to step away and breathe, simply being together and feeling supported meant the world to us.

What Daring to Dream does by creating safe havens in hospitals and opening up honest conversations about emotional health reflects something I believe in deeply. A space where people can talk, breathe, and feel free to be open about what they are truly going through.

For Hamed and me, this is personal. Being an ambassador means carrying Hussein’s memory forward and using our platform where it matters most.


Hessam Amiri is a digital marketing professional currently serving as the Head of Global Digital Acquisition at Yugo. He is a passionate advocate for refugee rights and an accomplished author who now also dedicates his time to public speaking. He co-authored The Boy with Two Hearts with his brother Hamed.

Dr Heidi Seage – Daring to Dream Ambassador

Dr Heidi Seage is a Health Psychologist (HCPC) and Principal Lecturer in Health Psychology at Cardiff Metropolitan University. She is a Chartered Psychologist with the British Psychological Society (CPsychol), and a Senior Fellow of the Higher Education Academy (SFHEA).

Heidi has led research that focused on understanding lived experiences of people managing chronic illnesses, exploring how stigma, identity and social context shape wellbeing and quality of life.

Across her work, Heidi is committed to amplifying the voices of those whose health needs are overlooked, and to developing research that contributes to more compassionate, equitable, and personcentred care. ​​​​