Daring to Dream is the first Welsh charity to receive support from The Worshipful Company of Marketors (‘The Marketors’), who have recognised the unique and important focus of this young and ambitious charity. The charity is unique in that it is the only one supporting the emotional health and wellbeing for adult patients in Wales, living with physical illness.
This significant marketing support will contribute to enabling Daring to Dream to embark on its next stage of growth as it plans a steady, strategic move from being a volunteer-led start-up charity to one that is sustainable, with executive staff growing significantly in visibility and impact. This growth will enable the charity to raise awareness of the need, reach many more adult patients as they grow their annual free and inclusive wellbeing festival-at-home experience (Lleswyl) and create even more non-clinical ‘safe havens’ in hospitals across Wales for patients, their relatives and the staff who care for them.
Clearly this significant growth will not take place overnight; a three-year plan whose main aim is to take this significant change forward is currently in development and discussion.
Barbara Chidgey, chair, and founder of Daring to Dream said ‘Our work in raising awareness and supporting the emotional health and well-being of 
patients in Wales is so important that it is clear we must live up to our name; we must not only lead from the heart and experience but must indeed ‘dare greatly’. Current data in Wales indicates that there are approximately 1.2 million people in Wales living with longstanding illness or illnesses. This means we are leading a huge social inclusion agenda, that up to now has been much neglected. Importantly, we recognise that emotional health needs are individual; we are creating environments (physically and musically) within which emotional health and needs can be supported.’
Zoe Phillips has enthusiastically accepted this role on the behalf of The Marketors; she is keen to put her expertise to really help Daring to Dream support the emotional health and wellbeing of patients in Wales, living with physical illness.
Her support, advice and guidance will assist the charity in developing its communication and fundraising strategies as well as building its networks, supporters, and collaborations.
Zoe Phillips MBA, MCIM, is a graduate of Manchester University. She started her career as a medical representative for a global pharmaceutical company, rising rapidly to senior marketing and head of marketing roles with global brands such as Pfizer and Novo Nordisk. Zoe has been active in making representations for patient groups at the House of Lords with leading clinicians and ministers.
Zoe is an active member of the Honourable Artillery Company, is a snowboard guide for the Ski Club of Great Britain and is a BASP first aider. She is an avid rider, triathlete, and author – having published her first book in 2019. Zoe became a Freeman of the Worshipful Company of Marketors in 2021.
The Worshipful Company of Marketors (‘The Marketors’) is a City livery company that promotes marketing as a force for economic and public benefit by 
encouraging excellence in its education and practice. Promoting the view that marketing is a strategic function of the board, the Company advocates that marketing benefits everyone and promotes the profession through charity work, supporting start-ups and educational establishments, and its own mentoring, educational awards, and bursary programmes. The Marketors holds traditional values and delivers them in a modern context by offering guidance in the form of research leadership and promoting discussion and debate between members, other livery companies, the wider marketing profession, government and the City.
Ranked 90th in order of precedence of livery companies, The Marketors was established in 1975 and become a livery company in 1977. Its membership is drawn from senior marketing professionals, marketing services experts and marketing academics and numbers over 350.
The Marketors is one of the most active liveries for social and business events, offering its members a wide variety of networking occasions and opportunities to give back to the community. The livery supports the city of London and its mayoralty and was incorporated by Royal Charter in 2010.